And we feel we’ve found a perfect partner for him and the rest of the Teamwrk roster in Ingrooves, whose best-in-class global distribution team and marketing services will enable our team to expand our marketing efforts on a true global scale.” “It’s incredibly gratifying for the label team to continue building Wolf on a global basis as he takes creative and commercial control of his career by returning to his independent roots. “Our partnership with Ingrooves has already helped us see growth and new opportunities around the world as we look to expand and engage audiences for Masked Wolf and the rest of the Teamwrk roster,” said Jae Butt, Co-Founder of Teamwrk. Since then, they have collaborated on releases across Teamwrk’s catalog of artists around the world and released two new Masked Wolf singles outside of Australia and New Zealand, “Butterflies & Bandaids” (December 2022) and “The Story” (January 2023). Ingrooves signed Teamwrk Records, one of Australia’s leading independent labels, to a global distribution deal in mid-2022. The first global single under the partnership, “Never the Same,” is set for release on February 10, 2023. LOS ANGELES & SYDNEY (February 9, 2023) – Ingrooves Music Group, a world leader in music distribution, marketing, and technology, is partnering with Australian independent record label Teamwrk for exclusive worldwide distribution for all their artists, including acclaimed rapper Masked Wolf, who is reuniting with his original independent team at Teamwrk. The follow-up to such a massive hit might seem daunting, but Masked Wolf says if he could tell his younger self where he’s at now, he’d understand the challenge ahead: “I would literally slap myself in the face and say, ‘Get up, it’s supposed to be this hard.’”Ī version of this article originally appeared in the Apissue of Billboard.“Never The Same” is the first single from the new global partnership set for release on February 10, 2023 “Our goal right now is to get music out there that’s going to continue to shine even more light on him.” I used to get emotional, so I never really went.”Īs “Astronaut in the Ocean” continues to soar, Masked Wolf has his sights set on a remix, and is working on his major-label debut album he and his team are looking to build on the sound he’s already established through older tracks like “Night Rider” and “Vibin.” “We want to make sure people understand it’s not about the song, it’s about him,” says Fain. “I sold my Eminem tickets because it’s what I wanted to be. “I used to never go to concerts because I used to get jealous,” he says, explaining how he always wanted to be the performer, not the attendee. Ironically, it was also one of the first concerts Wolf had ever attended. “I was so energetic - it’s weird, because the story of ‘Astro’ is feeling out of place, but now I feel like I’m in place,” says Wolf. It was one of the biggest live concerts to happen since the pandemic began. Since Australia has eased its COVID-19 restrictions, becoming one of the first markets where musicians have been able to tour in 2021, Masked Wolf performed “Astronaut in the Ocean” and a few unreleased songs for a crowd of 8,000 at the Gold Coast Lunar Electric Music Festival in March. By the start of 2021, Elektra rereleased the track. “So when you get that window, you really need to reposition and then just capitalize on it for as long as TikTok will allow you to.” In December, Wolf signed a global recording contract with Elektra/Warner Music Group (excluding Australia and New Zealand, where he retains his deal under Teamwrk Records in partnership with ADA/Warner Music Australia). “We instantly leaned into that because TikTok is fickle and it’s short-lived,” Jacob Fain, Elektra Records SVP of A&R, explains about his team’s strategy. “What you know about rollin’ down in the deep? When your brain goes numb, you can call that mental freeze,” Wolf spits, alluding to keeping his head above water during tough times. And though the song arrives in a party-centric package, courtesy of electronic producer Tyron Hapi, it centers around Wolf’s battles with mental health and depression. That mindset has now helped Masked Wolf score his first-charting hit with the electric rap single “Astronaut in the Ocean,” which currently sits at No. By 15, he gravitated toward hip-hop, feeling particularly inspired by American hip-hop acts like G-Unit, especially leader 50 Cent’s winner-take-all demeanor, as well as Eminem, whose songs “Stan” and “Lose Yourself” motivated him to write music that formed a narrative. Growing up in Sydney, Masked Wolf, born Harry Michael, was raised by his Greek immigrant grandparents, and developed a love for music and playing instruments at a young age.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |